Speaker
Bio
Yunchuan Liu is a tenured Associate professor at Gies College of Business, University of Illinois at Urbana-Champaign (UIUC). He received his PhD in marketing from Columbia University and has taught at University of California and University of Illinois. Prof. Liu has published many articles in top business journals including Marketing Science and Management Science. Prof. Liu is an enthusiastic teacher for both MBA and PhD students, consistently being on the List of Excellent Teachers for MBA students at University of Illinois. He was a University of Illinois finalist for “MBA Professor of the Year”. Prof. Liu has won numerous reviewer awards of Marketing Science and Management Science. Prof. Liu cofounded Chinese Association of Marketing Scholars (CSMA) and cohosts annual Chinese Marketing International Conference. Prof. Liu is an active promoter on collaborations between UIUC and Chinese Universities.